Mobile phones have become an integral part of our lives. According to a report by the International Telecommunications Union, there were over 7.9 billion mobile phone subscriptions worldwide in 2020, which equates to roughly 96% of the global population. Mobile phones allow us to communicate with others at any time and from anywhere and apps are the backbone. The widespread adoption of mobile phones has greatly enhanced our ability to stay connected and communicate with others in an increasingly digital world. Versus mobile websites Apps are far and away the preferred mobile communications platform
prefer an app because it's more convenient
prefer and app because it's faster
prefer and app because it's easier to browse
Push notifications opening rate is 50% higher than email opening rates
Push notifications can have a deliverability rate of 90%
Their click-rates is at times can be 7X higher than e-mail
With segmentation they further boast a massive 93% retention rate
Source: E-Goi