Mobile phones have become an integral part of our lives. According to a report by the International Telecommunications Union, there were over 7.9 billion mobile phone subscriptions worldwide in 2020, which equates to roughly 96% of the global population. Mobile phones allow us to communicate with others at any time and from anywhere and apps are the backbone. The widespread adoption of mobile phones has greatly enhanced our ability to stay connected and communicate with others in an increasingly digital world. Versus mobile websites Apps are far and away the preferred mobile communications platform
Apps Support Association Members
The Power of Push Notifications
For Associations
"Less than 1% of users still receive emails"
The National Association Of Letter Carriers App Experience
"One of the main benefits of the free app has been the ability to send out push notifications, which can be personalized based on location", Renfroe explains. "Previously, NALC sent blast messages to 70,000 email addresses when it needed to share information quickly. But, once the app was released, almost all users opted into receiving push notifications. Today, less than 1 percent of users still receive emails".
Source: The Centre for Association Leadership
Source: E-Goi